Preventive BOTOX® Is the Latest Millennial Beauty Trend

Millennial happy with her BOTOX injections.

As millennials enter their late 30s, they’re taking the necessary steps to prevent signs of aging. According to a recent RealSelf survey, 51 percent of people between 18 and 34 are considering a cosmetic treatment within the next year. At the top of the list for first-timers are preventive BOTOX injections as this generation is more open to injectables than previous ones. We have more patients in their 20s and 30s seeking BOTOX in Austin, Texas—to stay ahead of their wrinkles—than any other anti-aging procedure.

BOTOX Is a Preventive Procedure

Millennials are drawn to BOTOX as it not only reduces the appearance of any current wrinkles, but also prevents new lines from forming. The younger generation is taking advantage of anti-aging injectables to prolong their youth rather than waiting for imperfections to set in.

BOTOX works by being injected into the facial muscles, preventing them from contracting and therefore keeping the face relaxed. This eliminates any creases and fine lines that have popped up by giving the skin a smooth, nearly flawless appearance. Since the muscles aren’t able to contract, BOTOX injections will delay the onset of wrinkles and slow down the skin’s aging process.

Why Millennials Are Choosing BOTOX

Even though there are a large number of options available to treat signs of aging, millennials are choosing BOTOX injections time and time again. As a nonsurgical option, the younger generation recognizes its many benefits:

  • Treatments are affordable
  • Results are immediate
  • They are proven to work
  • Prevents new wrinkles from developing
  • Injections are done quickly
  • The procedure is comfortable
  • Results last for several months

What BOTOX Can Treat

When we enter our 30s, the wrinkles and fine lines that start to pop up on our face are often expression lines. These include smile lines, horizontal forehead furrows, frown lines between the eyebrows, and crow’s feet around the eyes. BOTOX injections can eliminate the early signs of these creases and keep them at bay for as long as you keep up with your treatments.

As the most open-minded generation about cosmetic procedures, it should come as no surprise that millennials are open to discussing the cosmetic surgery and treatments they’ve received. It’s no secret that preventive BOTOX is one of the biggest beauty trends of this generation. And it shouldn’t come as a surprise if this population ends up looking younger and more fresh-faced at 40, 50, and beyond—thanks to their fondness for preventive skin care.

Have more questions? Give us a call at (512) 244-1439 to learn more about what BOTOX can do for your skin.

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